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The schedule below is for the ESP 10 week course. Classes are held Tuesdays and Thursdays from 6pm to 9pm starting January 31, 2017. Classes are scheduled to end on April 6, 2017.

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The class schedule is subject to change due to weather, instructor’s re-schedules, course changes/upgrades and other unforeseen circumstances.

Session 1 – January 31, 2017 [Edison Guzman] Cancelled due to weather.

  • Creating your business goals
  • How to create attainable goals for starting and growing your business
  • How to set yourself up for success
  • How to create goals that outlast your competition
  • How to ensure you have chosen the right business that will help you reach your goals

Session 2 – February 2, 2017 [Edison Guzman]

  • Is your business idea worthy?
  • Are you in the right business?
  • The top 3 industries for starting a profitable business
  • How to create a profitable  business plan
  • Key components a business plan should contain
  • What lenders are looking for in a business plan
  • Basic strategies to fund your business

Session 3 – February 7, 2017 [Edison Guzman]

  • Research tools necessary to find answers to create your business plan
  • How to establish procedures and systems that run your business
  • Creating the perfect organizational hierarchy for your business
  • Identifying your personal business strengths and weaknesses
  • How to properly use a S.W.O.T. analysis to grow your business

Session 4 – February 9, 2017 [Edison Guzman] Due to weather, class will be held via webinar.

  • Marketing and advertising strategies to grow your business
  • How to find your target market
  • How to create a marketing plan for your business
  • Where to advertise for maximum ROI (Return On Investment)
  • Researching your target market and demographics
  • What is LTV and how can it exponentially grow your business
  • How to choose the best media to advertise for your business
  • How to price advertising media

Session 5 – February 14, 2017 [Edison Guzman]

  • 39 effective advertising strategies
  • Creating a monthly advertising calendar
  • How to use colors in your branding
  • How to use power words to enhance your communication
  • How to choose the best media to advertise for your business
  • How to price advertising media
  • Differences between traditional media vs. new media vs. social media
  • No cost or low cost effective advertising

Session 6 – February 16, 2017 [Frank Dunne]

  • Should you consider franchising?
  • All you need to know about franchising in a nutshell
  • Does it make sense to buy a franchise, or start your business from scratch?
  • How to choose a franchise that’s right for you

Session 7 – February 21, 2017 [John Rosenberger]

  • Choosing the right legal entity for your new business
  • Financial Overview: Books, Records and Controls
  • Financial statements and their uses
  • How accounting systems guide growth
  • IRS and NYS Tax requirements
  • Tax filing schedule for your specific business
  • How to legally reduce your tax liability
  • How to avoid tax penalties from both the IRS and NYS
  • Employee payroll and compliance
  • Employee management tactics
  • Labor laws & regulations

Session 8 – February 23, 2017 [Rolland Peacock] 

  • Preparing a financing proposal
  • Communicating your financial needs to lenders and investors
  • Tips for obtaining an SBA loan
  • What do lenders and the SBA look for in a loan application?
  • The 3 C’s of credit
  • How the loan process works for your business
  • Minorities and women loan funds
  • Are there grants available for your business?
  • Crowdfunding platforms

Session 9 – February 28, 2017 [Greg Hogan]

  • How to choose the right business insurance
  • Protecting your business from all types of liabilities
  • Why choosing the wrong insurance can mean the end of your business
  • How to ensure you are personally protected from a litigious society

Session 10 – March 2, 2017 [Charlene Finerty]

  • Writing the business plan
  • Introductions
  • What a good plan does
  • Review outlines
  • Table of contents
  • Funds needed/start-up expenses, owner contribution, assets owned
  • Overview of cash flow and supporting schedules
  • Write 1/2 or more of Narrative

Session 11 – March 7, 2017 [Charlene Finerty]

  • Write balance of Narrative
  • Appendix – Review of suggested list
  • What important documents to include in your appendix
  • Create 12 month cash flow projections for one year
  • Includes sales forecast, advertising schedule, etc.
  • Overview methods to Create 2nd Year Cash Flow Projections

 Session 12 – March 9, 2017 [Charlene Finerty]

  • One-on-one meetings to review business plan questions

Session 13 – March 14, 2017 [Edison Guzman]

  • How to register a domain name for your business
  • How to create a successful web site for your business
  • How to drive traffic to your web site using SEO
  • Internet Marketing strategies
  • How to drive traffic to your web site using PPC

Session 14 – March 16, 2017 [Edison Guzman]

  • How to drive traffic to your web site using Social Media
  • Using facebook for your business
  • Using LinkedIn for growth, staffing and more
  • Using Twitter for business growth
  • Google plus and other Google Apps
  • Growing your business with email marketing

Session 15 – March 21, 2017 [Eric Egeland]

  • Alternative funding for your business
  • Traditional and non-traditional lending tactics
  • Loans, Investment Capital, and Venture Capital funding for your business
  • Dealing with the Sharks, Angels, and others

Session 16 – March 23, 2017 [Peter Artusa, Edison Guzman]  Business Plan Due

  • Creating a business empire
  • The tools necessary to successfully grow your business
  • What it takes to grow from 5 figures to 7 figures in revenue

Session 17 – March 28, 2017 [Eric Egeland]

  • How to use Quickbooks for your business
  • Best accounting methods used by small businesses
  • How long you need to keep records for your business
  • Why it’s important to use accounting software for your business

Session 18 – March 30, 2017 [Paul Campanella] Final day to collect business plans for correction

  • Trademarks, Copyrights and Patents
  • How to protect your idea
  • How to properly research your ideas

Session 19 – April 4, 2017 [Edison Guzman] 

  • Psychology of sales
  • How to create an effective sales system
  • How different people decide if they should buy from you
  • Words that work like magic and increase sales
  • How to create instant rapport
  • How to get people to instantly Know, Like and Trust you

Session 20 – April 6, 2017 [Edison Guzman]

  • Creating a winning mindset
  • Final thoughts
  • Final questions
  • Graduation
  • Certificate disbursements

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