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The schedule below is for the ESP 10 week course. Classes are held Tuesdays and Thursdays from 6pm to 9pm starting February 20, 2018. Classes are scheduled to end on November 28, 2017.

Click here to register now.

The class schedule is subject to change due to weather, instructor’s re-schedules, course changes/upgrades and other unforeseen circumstances.

Session 1 – February 20, 2018 [Edison Guzman] 

  • Creating your business goals
  • How to create attainable goals for starting and growing your business
  • How to set yourself up for success
  • How to create goals that outlast your competition
  • How to ensure you have chosen the right business that will help you reach your goals

Session 2 – February 22, 2018 [Edison Guzman] 

  • Is your business idea worthy?
  • Are you in the right business?
  • The top 3 industries for starting a profitable business
  • How to create a profitable  business plan
  • Key components a business plan should contain
  • What lenders are looking for in a business plan
  • Basic strategies to fund your business

Session 3 – February 27, 2018 [Edison Guzman]

  • Research tools necessary to find answers to create your business plan
  • How to establish procedures and systems that run your business
  • Creating the perfect organizational hierarchy for your business
  • Identifying your personal business strengths and weaknesses
  • How to properly use a S.W.O.T. analysis to grow your business

Session 4 – March 1, 2018 [Edison Guzman]

  • Marketing and advertising strategies to grow your business
  • How to find your target market
  • How to create a marketing plan for your business
  • Researching your target market and demographics
  • What is LTV and how can it exponentially grow your business
  • How to choose the best media to advertise for your business
  • How to price advertising media

Session 5 – March 6, 2018 [Edison Guzman]

  • Where to advertise for maximum ROI (Return On Investment)
  • How to choose the best media to advertise for your business
  • How to price advertising media
  • Differences between traditional media vs. new media vs. social media
  • No cost or low cost effective advertising
  • 39 effective advertising strategies
  • How to use colors in your branding
  • How to use power words to enhance your communication

Session 6 – March 8, 2018 [John Rosenberger]

  • Choosing the right legal entity for your new business
  • Financial Overview: Books, Records and Controls
  • Financial statements and their uses
  • How accounting systems guide growth
  • IRS and NYS Tax requirements
  • Tax filing schedule for your specific business
  • How to legally reduce your tax liability
  • How to avoid tax penalties from both the IRS and NYS
  • Employee payroll and compliance
  • Employee management tactics
  • Labor laws & regulations

Session 7 – March 13, 2018 [Frank Dunne]

  • Should you consider franchising?
  • All you need to know about franchising in a nutshell
  • Does it make sense to buy a franchise, or start your business from scratch?
  • How to choose a franchise that’s right for you

Session 8 – March 15, 2018 [Rolland Peacock] 

  • Preparing a financing proposal
  • Communicating your financial needs to lenders and investors
  • Tips for obtaining an SBA loan
  • What do lenders and the SBA look for in a loan application?
  • The 3 C’s of credit
  • How the loan process works for your business
  • Minorities and women loan funds
  • Are there grants available for your business?
  • Crowdfunding platforms

Session 9 – March 20, 2018 [Greg Hogan]

  • How to choose the right business insurance
  • Protecting your business from all types of liabilities
  • Why choosing the wrong insurance can mean the end of your business
  • How to ensure you are personally protected from a litigious society

Session 10 – March 22, 2018 [Charlene Finerty]

  • Writing the business plan
  • Introductions
  • What a good plan does
  • Review outlines
  • Table of contents
  • Funds needed/start-up expenses, owner contribution, assets owned
  • Overview of cash flow and supporting schedules
  • Write 1/2 or more of Narrative

Session 11 – March 27, 2018 [Charlene Finerty]

  • Write balance of Narrative
  • Appendix – Review of suggested list
  • What important documents to include in your appendix
  • Create 12 month cash flow projections for one year
  • Includes sales forecast, advertising schedule, etc.
  • Overview methods to Create 2nd Year Cash Flow Projections

 Session 12 – March 29, 2018 [Mark E. Thabet]

  • Choosing the Legal structure of your business
  • Legal contracts for your business
  • How to reduce risk for corporate assets
  • Business corporation law

Session 13 – April 3, 2018 [Edison Guzman]

  • How to register a domain name for your business
  • How to create a successful web site for your business
  • How to drive traffic to your web site using SEO
  • Internet Marketing strategies
  • How to drive traffic to your web site using PPC

Session 14 – April 5, 2018 [Edison Guzman]

  • How to drive traffic to your web site using Social Media
  • Using facebook for your business
  • Using LinkedIn for growth, staffing and more
  • Using Twitter for business growth
  • Google plus and other Google Apps
  • Growing your business with email marketing

Session 15 – April 10, 2018 [Eric Egeland]

  • Alternative funding for your business
  • Traditional and non-traditional lending tactics
  • Loans, Investment Capital, and Venture Capital funding for your business
  • Dealing with the Sharks, Angels, and others

Session 16 – April 12, 2018 [Peter Artusa]  

  • Creating a Business Empire (Peter Artusa)
  • Using Business Processes to Grow Your Business
  • The tools necessary to successfully grow your business
  • What it takes to grow from 5 figures to 7 figures in revenue

Session 17 – April 17, 2018 [Eric Egeland]

  • How to use Quickbooks for your business
  • Best accounting methods used by small businesses
  • How long you need to keep records for your business
  • Why it’s important to use accounting software for your business

Session 18 – April 19, 2018 [Paul Campanella] (Business Plan Due)

  • Trademarks, Copyrights and Patents
  • How to protect your idea
  • How to properly research your ideas

Session 19 – April 24, 2018 [Edison Guzman] 

  • Psychology of sales
  • How to create an effective sales system
  • How different people decide if they should buy from you
  • Words that work like magic and increase sales
  • How to create instant rapport
  • How to get people to instantly Know, Like and Trust you

Session 20 – April 26, 2018 [Edison Guzman]

  • Creating a winning mindset
  • Final thoughts
  • Final questions
  • Graduation
  • Certificate disbursements

Please contact Edison Guzman at (845) 940-5369 if you have any questions.

Click here to register.