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The schedule below is for the ESP 10 week course. Classes are held every Saturday from 1pm to 4:15pm starting March 3, 2018 and ending May 5th, 2018.

Click here to register now.

The class schedule is subject to change due to weather, instructor’s re-schedules, course changes/upgrades and other unforeseen circumstances.

Session 1 – March 3rd, 2018 at 1pm [Edison Guzman] 

  • Creating your business goals
  • How to create attainable goals for starting and growing your business
  • How to set yourself up for success
  • How to create goals that outlast your competition
  • How to ensure you have chosen the right business that will help you reach your goals

Session 2 – March 3rd, 2018 at 2:45pm [Edison Guzman] 

  • Is your business idea worthy?
  • Are you in the right business?
  • The top 3 industries for starting a profitable business
  • How to create a profitable  business plan
  • Key components a business plan should contain
  • What lenders are looking for in a business plan
  • Basic strategies to fund your business

Session 3 – March 10th, 2018 at 1pm [Edison Guzman]

  • Research tools necessary to find answers to create your business plan
  • How to establish procedures and systems that run your business
  • Creating the perfect organizational hierarchy for your business
  • Identifying your personal business strengths and weaknesses
  • How to properly use a S.W.O.T. analysis to grow your business

Session 4 – March 10th, 2018 2:45pm [Edison Guzman]

  • Marketing and advertising strategies to grow your business
  • How to find your target market
  • How to create a marketing plan for your business
  • Researching your target market and demographics
  • What is LTV and how can it exponentially grow your business
  • How to choose the best media to advertise for your business
  • How to price advertising media

Session 5 – March 17th, 2018 at 1pm [Edison Guzman]

  • Where to advertise for maximum ROI (Return On Investment)
  • How to choose the best media to advertise for your business
  • How to price advertising media
  • Differences between traditional media vs. new media vs. social media
  • No cost or low cost effective advertising
  • 39 effective advertising strategies
  • How to use colors in your branding
  • How to use power words to enhance your communication

Session 6 – March 17th, 2018 2:45pm [John Rosenberger]

  • Choosing the right legal entity for your new business
  • Financial Overview: Books, Records and Controls
  • Financial statements and their uses
  • How accounting systems guide growth
  • IRS and NYS Tax requirements
  • Tax filing schedule for your specific business
  • How to legally reduce your tax liability
  • How to avoid tax penalties from both the IRS and NYS
  • Employee payroll and compliance
  • Employee management tactics
  • Labor laws & regulations

Session 7 – March 24th, 2018 at 1pm [Frank Dunne]

  • Should you consider franchising?
  • All you need to know about franchising in a nutshell
  • Does it make sense to buy a franchise, or start your business from scratch?
  • How to choose a franchise that’s right for you

Session 8 – March 24th, 2018 at 2:45pm [Edison Guzman]

  • How to drive traffic to your web site using Social Media
  • Using Facebook for your business
  • Using LinkedIn for growth, staffing and more
  • Using Twitter for business growth
  • Google plus and other Google Apps
  • Growing your business with email marketing

Session 9 – March 31st, 2018 at 1pm [Edison Guzman]

  • How to create a successful web site for your business
  • How to drive traffic to your web site using SEO
  • Internet Marketing strategies
  • How to drive traffic to your web site using PPC

Session 10 – March 31st, 2018 at 2:45pm [Mark E. Thabet]

  • Choosing the Legal structure of your business
  • Legal contracts for your business
  • How to reduce risk for corporate assets
  • Business corporation law

Session 11 – April 7th, 2018 at 1pm [Charlene Finerty]

  • Writing the business plan
  • Introductions
  • What a good plan does
  • Review outlines
  • Table of contents
  • Funds needed/start-up expenses, owner contribution, assets owned
  • Overview of cash flow and supporting schedules
  • Write 1/2 or more of Narrative

 Session 12 – April 7th, 2018 at 2:45pm [Charlene Finerty]

  • Write balance of Narrative
  • Appendix – Review of suggested list
  • What important documents to include in your appendix
  • Create 12 month cash flow projections for one year
  • Includes sales forecast, advertising schedule, etc.
  • Overview methods to Create 2nd Year Cash Flow Projections

Session 13 – April 14th, 2018 at 1pm [Greg Hogan]

  • How to choose the right business insurance
  • Protecting your business from all types of liabilities
  • Why choosing the wrong insurance can mean the end of your business
  • How to ensure you are personally protected from a litigious society

Session 14 – April 14th, 2018 at 2:45pm [Mike Mazzucca] 

  • Preparing a financing proposal
  • Communicating your financial needs to lenders and investors
  • Tips for obtaining an SBA loan
  • What do lenders and the SBA look for in a loan application?
  • The 3 C’s of credit
  • How the loan process works for your business
  • Minorities and women loan funds
  • Are there grants available for your business?
  • Crowdfunding platforms

Session 15 – April 21st, 2018 at 1pm [Eric Egeland]

  • Alternative funding for your business
  • Traditional and non-traditional lending tactics
  • Loans, Investment Capital, and Venture Capital funding for your business
  • Dealing with the Sharks, Angels, and others

Session 16 – April 21st, 2018 at 2:45pm  [Eric Egeland]

  • How to use Quickbooks for your business
  • Best accounting methods used by small businesses
  • How long you need to keep records for your business
  • Why it’s important to use accounting software for your business

Session 17 – April 28th, 2018 at 1pm [Peter Artusa]  

  • Creating a Business Empire (Peter Artusa)
  • Using Business Processes to Grow Your Business
  • The tools necessary to successfully grow your business
  • What it takes to grow from 5 figures to 7 figures in revenue

Session 18 – April 28th, 2018 at 2:45pm [Paul Campanella] 

  • Trademarks, Copyrights and Patents
  • How to protect your idea
  • How to properly research your ideas

Session 19 – May 5th, 2018 at 1pm [Edison Guzman] 

  • Creating a winning mindset
  • Final thoughts
  • Final questions

Session 20 – May 5th, 2018 at 2:45pm [Edison Guzman]

  • Graduation
  • Certificate disbursements

Please contact Edison Guzman at (845) 940-5369 if you have any questions.

Click here to register.