The schedule below is for the ESP 10 week course. Classes are held every Saturday from 1pm to 4:15pm starting March 3, 2018 and ending May 5th, 2018.
The class schedule is subject to change due to weather, instructor’s re-schedules, course changes/upgrades and other unforeseen circumstances.
Session 1 – March 3rd, 2018 at 1pm [Edison Guzman]
- Creating your business goals
- How to create attainable goals for starting and growing your business
- How to set yourself up for success
- How to create goals that outlast your competition
- How to ensure you have chosen the right business that will help you reach your goals
Session 2 – March 3rd, 2018 at 2:45pm [Edison Guzman]
- Is your business idea worthy?
- Are you in the right business?
- The top 3 industries for starting a profitable business
- How to create a profitable business plan
- Key components a business plan should contain
- What lenders are looking for in a business plan
- Basic strategies to fund your business
Session 3 – March 10th, 2018 at 1pm [Edison Guzman]
- Research tools necessary to find answers to create your business plan
- How to establish procedures and systems that run your business
- Creating the perfect organizational hierarchy for your business
- Identifying your personal business strengths and weaknesses
- How to properly use a S.W.O.T. analysis to grow your business
Session 4 – March 10th, 2018 2:45pm [Edison Guzman]
- Marketing and advertising strategies to grow your business
- How to find your target market
- How to create a marketing plan for your business
- Researching your target market and demographics
- What is LTV and how can it exponentially grow your business
- How to choose the best media to advertise for your business
- How to price advertising media
Session 5 – March 17th, 2018 at 1pm [Edison Guzman]
- Where to advertise for maximum ROI (Return On Investment)
- How to choose the best media to advertise for your business
- How to price advertising media
- Differences between traditional media vs. new media vs. social media
- No cost or low cost effective advertising
- 39 effective advertising strategies
- How to use colors in your branding
- How to use power words to enhance your communication
Session 6 – March 17th, 2018 2:45pm [John Rosenberger]
- Choosing the right legal entity for your new business
- Financial Overview: Books, Records and Controls
- Financial statements and their uses
- How accounting systems guide growth
- IRS and NYS Tax requirements
- Tax filing schedule for your specific business
- How to legally reduce your tax liability
- How to avoid tax penalties from both the IRS and NYS
- Employee payroll and compliance
- Employee management tactics
- Labor laws & regulations
Session 7 – March 24th, 2018 at 1pm [Frank Dunne]
- Should you consider franchising?
- All you need to know about franchising in a nutshell
- Does it make sense to buy a franchise, or start your business from scratch?
- How to choose a franchise that’s right for you
Session 8 – March 24th, 2018 at 2:45pm [Edison Guzman]
- How to drive traffic to your web site using Social Media
- Using Facebook for your business
- Using LinkedIn for growth, staffing and more
- Using Twitter for business growth
- Google plus and other Google Apps
- Growing your business with email marketing
Session 9 – March 31st, 2018 at 1pm [Edison Guzman]
- How to create a successful web site for your business
- How to drive traffic to your web site using SEO
- Internet Marketing strategies
- How to drive traffic to your web site using PPC
Session 10 – March 31st, 2018 at 2:45pm [Mark E. Thabet]
- Choosing the Legal structure of your business
- Legal contracts for your business
- How to reduce risk for corporate assets
- Business corporation law
Session 11 – April 7th, 2018 at 1pm [Charlene Finerty]
- Writing the business plan
- Introductions
- What a good plan does
- Review outlines
- Table of contents
- Funds needed/start-up expenses, owner contribution, assets owned
- Overview of cash flow and supporting schedules
- Write 1/2 or more of Narrative
Session 12 – April 7th, 2018 at 2:45pm [Charlene Finerty]
- Write balance of Narrative
- Appendix – Review of suggested list
- What important documents to include in your appendix
- Create 12 month cash flow projections for one year
- Includes sales forecast, advertising schedule, etc.
- Overview methods to Create 2nd Year Cash Flow Projections
Session 13 – April 14th, 2018 at 1pm [Greg Hogan]
- How to choose the right business insurance
- Protecting your business from all types of liabilities
- Why choosing the wrong insurance can mean the end of your business
- How to ensure you are personally protected from a litigious society
Session 14 – April 14th, 2018 at 2:45pm [Mike Mazzucca]
- Preparing a financing proposal
- Communicating your financial needs to lenders and investors
- Tips for obtaining an SBA loan
- What do lenders and the SBA look for in a loan application?
- The 3 C’s of credit
- How the loan process works for your business
- Minorities and women loan funds
- Are there grants available for your business?
- Crowdfunding platforms
Session 15 – April 21st, 2018 at 1pm [Eric Egeland]
- Alternative funding for your business
- Traditional and non-traditional lending tactics
- Loans, Investment Capital, and Venture Capital funding for your business
- Dealing with the Sharks, Angels, and others
Session 16 – April 21st, 2018 at 2:45pm [Eric Egeland]
- How to use Quickbooks for your business
- Best accounting methods used by small businesses
- How long you need to keep records for your business
- Why it’s important to use accounting software for your business
Session 17 – April 28th, 2018 at 1pm [Peter Artusa]
- Creating a Business Empire (Peter Artusa)
- Using Business Processes to Grow Your Business
- The tools necessary to successfully grow your business
- What it takes to grow from 5 figures to 7 figures in revenue
Session 18 – April 28th, 2018 at 2:45pm [Paul Campanella]
- Trademarks, Copyrights and Patents
- How to protect your idea
- How to properly research your ideas
Session 19 – May 5th, 2018 at 1pm [Edison Guzman]
- Creating a winning mindset
- Final thoughts
- Final questions
Session 20 – May 5th, 2018 at 2:45pm [Edison Guzman]
- Graduation
- Certificate disbursements
Please contact Edison Guzman at (845) 940-5369 if you have any questions.